About the Job

This role is suited to an ambitious paid marketing specialist with significant agency experience ready to advise and contribute to the growth of a talented team.  Advanced paid advertising execution skills, Marketing Strategy,  and Senior client facing experience is paramount for success in this role. 

You’ll work closely with the founder and team to challenge and audit our status quo processes,  build paid marketing strategies and execute client projects to drive growth.

On a day-to-day basis you'll be auditing, creating and optimising performance marketing campaigns across Meta, Google and TikTok as well as building digital marketing strategies. You’ll also use your management and client service skills to help contribute to client meetings and mentor the team. 

This role will begin with 2 days a week, and can be fully remote or hybrid.

The interview process will involve performing an audit of one of our Google and Meta accounts.

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Key Responsibilities

• Performance Marketing Strategy - Direct and interrogate marketing approaches
• Google Ads Execution & Strategy
  
  • Advanced Search keyword planning and campaign builds focused on sales and conversions
    
    • Implement Performance Max, YouTube and Discovery ads 
    • Optimisations (Bid/ keyword/ tests) and Audit experience 

• Meta Ads Execution & Strategy
  
  • Advanced execution of Meta ads across a variety of account structures and funnel methods
  • Carry out Audits, optimisations and creative analysis 

• Senior Stakeholder Management & Team Mentorship
  
  • Contribute to  senior client relationships and become a trusted expert
  • Help account team manage meetings, provide insights and advise on challenging questions
  • Mentor members of Bravada team on best practice and strategy

• Digital Marketing & E-commerce strategy
  
  • Build and present on-brand, clear and well formatted presentations e.g. Monthly reports, Strategy docs, One pagers, QBRs, media plans
  • Support with new business pitches

• Data Analysis & Audits

• Digest complex datasets to shape media plans, budget planning and strategy
• Use Analytics (GA4) to Spot trends, create bespoke reports and carry out audits
• Create informative and insightful reports and research through data analysis (Looker Studio, Meta/ Google)
• Work with multi-touch attribution software such as Triple Whale

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Experience & Knowledge 

• 8+ years of marketing agency/ e-commerce experience 
• Advanced understanding of the digital landscape, including e-commerce strategy, brand strategy, social media, and customer behaviour
• Passion for paid advertising up-to-date knowledge on the latest trends and products in the industry
• Team Management and mentoring experience
• Senior Stakeholder management experience and Account Management 
• In-depth knowledge of performance marketing execution with a focus on Google Ads and Meta Ads
  
  • Advanced expertise in different Meta account structure methods, funnels and optimisations
  • Advanced proficiency in Google Search, and Performance Max strategy (e.g. testing broad vs. phrase match, and bid tests)
• Feed optimisation knowledge - Google Merchant Centre, Meta Commerce Manager and Feed Managers
• Advanced understanding of attribution models, marketing technology and ad tracking
  
  • Experience with Multi Touch Attribution or Marketing Mix Modelling software
• Advanced Executional and strategic expertise in one of TikTok, Snapchat, Pinterest or programmatic
• Experience working with e-commerce businesses at a range of sizes and budget levels - from £5-15k to £40-200k monthly
• Analytics and Data Analysis Experience - Looker Studio, GA4, Shopify data analysis experience 
• Tracking and Pixel setup e.g. enhanced ecommerce tracking, CAPI and GTM  Shopify and Shopify Plus - setting up stores, and tracking - 
• Website best practice and CRO - conversion rate optimisation and merchandising knowledge

Who You Are 

• Curious with an obsession with learning - you independently develop your skills, want to learn and bring new ideas to the team regularly
• Direct, confident, open, not afraid to ask questions and confident sharing your opinion
• Upfront, honest, able to admit your own mistakes and handle feedback
• A self-starter, a do-er who doesn’t need instructions and independently takes initiative, understanding priorities
• A solution seeker that can creatively overcome challenges as well as pick the right battles
• Team-player, ready to get your hands dirty with a variety of tasks - no job is too small or too big - You take ownership and accountability across all areas of the business
• Ability to quickly build rapport and trust with people and high emotional intelligence
• ‍Have an entrepreneurial mindset with experience working in small, fast-paced businesses. Also understand how to grow a business and what it takes to succeed