Big brands are moving from costly celebrity endorsements to micro-influencers, whose smaller but loyal audiences deliver higher trust, engagement, and results at lower cost.

Move over, traditional social media. There’s a new powerhouse in town, and it’s changing the way people shop.

Discover how TikTok Search ads are changing the game

Exploring how second hand fashion is reshaping the entire e-commerce landscape

A look at current and emerging TikTok advertising trends and how brands can leverage them

A look at Substack and how it can be effectively used in marketing