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Gifting Trends 2025: What Marketers Need to Know

Fewer gifts, bigger impact: what marketers must know about 2025’s gifting revolution

Creative Diversity vs. Creative Volume: Why Diverse Ads Win on Meta

Manual targeting is fading. As AI takes over audience selection, success now hinges less on audience definitions and more on creative.

How Google's New AI Mode Will Transform Fashion E-commerce

Google’s latest experiment, dubbed “AI Mode,” is set to revolutionise the search experience.

Sunny Nihilism: How a New Philosophy is Shaping Young Consumers’ Spending Habits

Nihilism has found new support amongst a younger age group. Discover how it impacts young people's consumption habits.

Most recent

How Fashion Brands Are Using AI Models to Scale Creativity

How AI models cut costs and timelines while redefining fashion’s creative workflows

Why More Brands Are Choosing Micro-Influencers

Big brands are moving from costly celebrity endorsements to micro-influencers, whose smaller but loyal audiences deliver higher trust, engagement, and results at lower cost.

The Rise of RedNote: What Brands Need to Know to Succeed

Move over, traditional social media. There’s a new powerhouse in town, and it’s changing the way people shop.

TikTok Search Ads: How Brands Can Leverage TikTok as the New Search Engine

Discover how TikTok Search ads are changing the game

The Impact of Vinted & Second-Hand Fashion on E-Commerce

Exploring how second hand fashion is reshaping the entire e-commerce landscape

TikTok Advertising Trends: What Brands Need to Know in 2025

A look at current and emerging TikTok advertising trends and how brands can leverage them