Resale and ultra-fast fashion dominate, leaving mid-market brands squeezed.

Reddit is quietly becoming performance marketing’s best-kept secret and smart brands know it.

In a world where every brand is shouting about “biggest ever discounts”, only the smartest cut through.

Here’s how to stay authentic in an artificial world and keep customer trust.

How AI models cut costs and timelines while redefining fashion’s creative workflows

Big brands are moving from costly celebrity endorsements to micro-influencers, whose smaller but loyal audiences deliver higher trust, engagement, and results at lower cost.