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Stay on top of the latest trends, insights, and industry shifts that matter.

Generative Engine Optimisation: The Critical Shift Beyond SEO

AI assistants are rewriting search - learn why GEO is the next big marketing advantage.

Gifting Trends 2025: What Marketers Need to Know

Fewer gifts, bigger impact: what marketers must know about 2025’s gifting revolution.

Creative Diversity vs. Creative Volume: Why Diverse Ads Win on Meta

Manual targeting is fading. As AI takes over audience selection, success now hinges less on audience definitions and more on creative.

Most recent

TikTok Advertising Trends: What Brands Need to Know in 2025

A look at current and emerging TikTok advertising trends and how brands can leverage them

Substack and Marketing

A look at Substack and how it can be effectively used in marketing

TikTok vs. Meta: Creative and Advertising Differences

A look at some of the creative, stylistic, and practical differences, between advertising on Meta and on TikTok

Social Media Usage and Behaviour: Trends Marketers Can’t Ignore

Discover the latest social media trends shaping user behaviour and marketing strategies in 2025

10 Luxury Fashion Marketing Trends Shaping 2025

Luxury fashion marketing is transforming with shifts like sustainability and TikTok trends, presenting new opportunities for brand engagement.

Sunny Nihilism: How a New Philosophy is Shaping Young Consumers’ Spending Habits

Nihilism has found new support amongst a younger age group. Discover how it impacts young people's consumption habits.