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Creative Diversity vs. Creative Volume: Why Diverse Ads Win on Meta

Manual targeting is fading. As AI takes over audience selection, success now hinges less on audience definitions and more on creative.

How Google's New AI Mode Will Transform Fashion E-commerce

Google’s latest experiment, dubbed “AI Mode,” is set to revolutionise the search experience.

Sunny Nihilism: How a New Philosophy is Shaping Young Consumers’ Spending Habits

Nihilism has found new support amongst a younger age group. Discover how it impacts young people's consumption habits.

Most recent

TikTok vs. Meta: Creative and Advertising Differences

A look at some of the creative, stylistic, and practical differences, between advertising on Meta and on TikTok

Social Media Usage and Behaviour: Trends Marketers Can’t Ignore

Discover the latest social media trends shaping user behaviour and marketing strategies in 2025

10 Luxury Fashion Marketing Trends Shaping 2025

Luxury fashion marketing is transforming with shifts like sustainability and TikTok trends, presenting new opportunities for brand engagement.